It really would not be correct to say that the iPad release has brought just problems to other industry dwellers though it has severely aggravated their positions and significantly cut their revenues and profits. In fact, it has just showed a new area of development and those who are bold enough to follow it are sure to reap profits. Of course, it concerns more a next tablet device which will hit the market , no matter what brand it will be. It should share all the functionalities promised by the iPad, follow its pattern of quality design and flawless performance and be just a bit less expensive to attract millions of buyers all over the world. No one doubts that the tablet market will be thriving in the upcoming years. Some analysts are as bold as to suggest that the capacity of the US only tablet market will be about 25 million gadgets sold before 2015. It's a rather impressive figure and haunted by pleasant views of future profits Dell, Samsung, Asus, RIM and a whole lot of lower-class manufacturers are striving to deliver a tablet to the market and do it as quickly as possible.
But there is another group of enterprises which are determined to gain their profits from the situation emerged at the market. They are really disinterested in some particular tablet brands or whether some certain brand will fail or succeed. The only thing which interests them is a general capacity of the tablet market and the number of chips they will be able to ship. The story goes about first class chip-makers such as Intel, AMD and the likes.
Intel seems to share quite an optimistic view at the market, which has been conveyed in the third quarter results presentation. No doubt, the company is keeping to quite an aggressive strategy determined to take its own piece of the pie and occupy an unshakeable position at the tablet chip market Apple is enjoying in its own domain. Intel's intent to dominate the tablet market is obvious and driven by the line-up of Atom chips suitable for a range of tablets. The first to come is some WeTab from German-based company Neofonie, which will hit the European market in late fall while more gadgets will be available for consumers next year.
AMD, another renowned chip manufacturer treats the situation more carefully. It's quite clear, as the company has not fully recovered after the recession and its sales this year have not come up to the management's expectations. Admitting the growing impact of tablets and their surging sales, the company's representatives are likely to hold on a bit while keeping to a previously adopted strategy of building “Ontario” processor suitable both for tablets and netbooks. The company is not going to put off all other projects which are bringing money and concentrate on the market which is just in its early stages. In general, it's quite an understandable position but at the same time it's not a market winning strategy in the least.